The Virgin Group has launched a Facebook application that lets you discover your "first times" with friends on Facebook. You can see the first time you and a friend were tagged in the same photo, for instance, as well as the first time you checked in to an event together.
The app takes advantage of new functionality offered by Facebook's Timeline API to illustrate your "firsts." After submitting the name of your friend, a pop art-style graphic is created that you can post to your Facebook photo album. Your friend will automatically be tagged in the photo. You can then create additional graphics with your other friends, recount your first experience with Virgin, or use the app to explore the company's own timeline.
The app is part of a 26-hour "social marathon" Virgin founder Sir Richard Branson is hosting to celebrate the company's history on Wednesday. Virgin's social media teams across its various divisions -- from Virgin Atlantic to Virgin Wines -- will be stationed at Facebook offices in Sydney, London and Los Angeles, giving hourly prizes to Facebook fans, including movie tickets and vacation packages. The marathon will culminate with a benefit concert for the Eve Branson Foundation and Virgin Unite in Los Angeles Wednesday night.