Marketing software company HubSpot, creator of the successful Twitter ranking site Twitter Grader, is expanding its tools to cover Facebook, providing a ranking of users on the popular social network.
Facebook Grader serves up a grade out of 100 compared to all the other users of the service. The ranking is calculated using factors such as:
-The number of friends you have
-The power of this network of friends
-The completeness of your profile
So while I currently score 86/100 in the Facebook Grader system, that grade could be increased by completing more of my profile. And of course Facebook Grader includes the same viral sharing feature that made Twitter Grader spread: the ability to post your score to your Facebook profile.
Do these rankings add up to much? Is there a business model in any of this? Probably not, but it's a very smart piece of marketing from HubSpot; the brand will soon be well known among both powerful Twitterers and influential Facebook users.
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