Facebook not only knows what you did last summer, but also where you went -- and is sharing that information with advertisers, though only with your blessing.
The company announced on Tuesday that its Local Awareness ads, which have been in the works since 2012, are now available for all advertisers. Aimed at local businesses, the ad product can be created by entering the business's address, and delineating a radius around the area they'd like to reach. The targeting is based on people who live in the area or were recently near the business, according to Facebook.
As with other Facebook products, users can opt out of tracking if they wish.
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The ads can be further targeted to take into account age and gender. They can also include call-to-action buttons, including "Get Directions," which will send potential customers to the business' doorstep.
After creating an ad, Page owners can enter their business’s address and target location, and Facebook will use that information to create an audience comprised of people who live in that area, or were recently near the business.
Facebook said the ads will be rolling out over the next few weeks.
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