They've penned deals with Plink, a loyalty marketing start-up that's set to announce its quick-serve brand test partners on Thursday. It's pretty simple: the more Plink users spend at the restaurants, the more Facebook Credits they'll earn to play games like FarmVille, CityVille, and The Sims.
Consumers can register their credit or debit card at Plink.com to get started. When they pay with the card at Taco Bell, Dunkin Donuts, Quiznos, or Red Robin restaurant, they'll earn Facebook Credits that can be used to purchase virtual goods on Facebook games.
Peter Vogel, Plink co-founder, told ClickZ News on Wednesday that his firm will target Facebook ads at people who have "liked" the brands on the social site. He said his Denver-based company will also appear in a variety of Facebook games via paid promos to help establish traction for its loyalty program.