Already quickly becoming a login standard across the web, Facebook is now making moves to do the same in the mobile world.
At a press conference today in Palo Alto, the company revealed a new platform feature than enables developers to add single click Facebook sign-in to their mobile applications. A number of major partners have already implemented or are planning to add the option, including Groupon, Yelp, Loopt and social gaming giant Zynga.
Previously, Facebook offered Facebook Connect for iPhone and Android. Single sign-on, it would appear, offers a somewhat simpler experience that, much like the Open Graph API on the web, enables users to be persistently logged in via their mobile device and simply click a Facebook branded “login” button on apps that implement the option.