Bill Tancer, general manager of global research at Hitwise, likes data, and his job gives him plenty of data to analyze. The result of his data crunching is a book called "Click: What Millions of People are Doing Online and Why It Matters," and in it, he dug out a lot of interesting tidbits about our online habits, such as the fact that ceiling fans are really scary for a lot of people - probably the result of some 80s slasher in which the said house appliance chops some poor soul's head off.
What really caught my eye is Tancer's claim that the increase in searches for social networking sites is directly affecting the number of searches for pornography, which are decreasing. "My theory is that young users spend so much time on social networks that they don't have time to look at adult sites," he says.
That may very well be true; social networking sites (and, even more so, MMOs) can be so time consuming that many users don't have time to do anything else, let alone browse for porn. My theory, however, is that the interest for porn hasn't declined, but the lack of time simply has made everyone more efficient at finding it - and perhaps less picky. After all, if you're raiding Naxxramas, you don't have time to do much else, so you better know in advance where the best online porn stash is.