Looking for a slice of the $550 million Powerball pie? Try checking your local radio station's Facebook page.
Several radio stations across the country are posting pictures of their Powerball tickets to Facebook, then offering to share their winnings with Facebook fans who like or share the photo.
Given that any individual is more likely to be killed by falling airplane parts or become president of the United States than winning the Powerball jackpot, these photos are a pretty safe way for stations to jack up their social engagement rates.
95 WIIL Rock, a Wisconsin/Illinois station, has nearly 54,000 shares on its ticket -- a staggering number considering the station's Facebook page has only 10,700 likes.
102.3 WBAB, a Long Island, N.Y. classic rock station, has nearly 3,000 shares on its ticket. The station itself, meanwhile, has only 15,000 likes.
Update: Several Twitter followers notified me that these stations may be violating Facebook's policies regarding brand Pages and contests. From those rules:
"You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion."
HyperVocal, meanwhile, is doing the contest through a separate Facebook app, which is allowed:
Has your local station posted a similar photo? Is this a smart way for local radio stations to boost their Facebook engagement? Share in the comments.