Would You Risk Your Virtual Life in Facebook Russian Roulette? [VIDEO]

 By 
Lauren Indvik
 on 
Would You Risk Your Virtual Life in Facebook Russian Roulette? [VIDEO]

Would you risk the deletion of your Facebook account for a chance to win a week-long trip to Russia?

That's the idea behind Russian Facebook Roulette, a concept campaign for a Russian vodka brand developed by the Miami Ad School Europe in Berlin.

The students envisioned a microsite where groups of four Facebook friends would hand over their login credentials in a game of virtual Russian roulette. One unlucky participant would have his or her Facebook account deleted permanently; the remaining three would be entered for a chance to win a week-long stay in Russia -- "for real. Not on Facebook," the copy reads.

Although it's just a concept, we imagine a real version of the game -- should it be possible -- would attract massive attention on Facebook. It underlines both users' love for virtual social games, and the lessening divide between our offline and online identities.

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