An awareness campaign for Alzheimer's Disease International is asking people to donate their Facebook timeline in support of World Alzheimer's Day on Sept. 21. By downloading an app, Facebook users will be able to experience how it feels to lose their memories for a day.
The app will lie dormant until it activates on Friday, wiping users' memories from their timelines, including pictures, status, videos, friends, etc. These will be replaced with a message that reads: "Imagine your life without memories. For 36 million people living with Alzheimer's disease, this is reality."