Grab some popcorn and your laptop. Facebook users on Wednesday night will be treated to a one-night only screening of the classic film Casablanca, which will be streamed from the film's brand page.
Casablanca -- the winner of three Academy Awards in 1944 and often heralded as one of the best movies of all time (according to, among others, world-renowned film critic Roger Ebert) -- will be complimentary streamed on Casablanca's Facebook page on May 16 at 7:00 p.m. ET. Only one screening for each Facebook account is permitted.
This screening coincides with the recent launch of Casablanca's 70th Anniversary three-disc Blu-ray and DVD combo edition ($64.99) from Warner Home Video. The bundle also includes two never-before-seen documentaries: “Casablanca: An Unlikely Classic,” and “Michael Curtiz: The Greatest Director You Never Heard Of.”
The event also aims to promote a new e-book initiative called "Inside the Script" that gives movie fans a deeper look into various films. The illustrated e-book collection contains the film’s actual shooting script, rare materials from the Warner Bros. Corporate Archive and more.
Although the live stream is unique, this isn't the first time entertainment has been integrated into Facebook. In September 2011, Facebook first partnered with more than a dozen entertainment brands such as Netflix and Hulu to encourage more users to watch TV and movies directly on the site.