Facebook has partnered with more than a dozen entertainment brands including Netflix and Hulu to add television and movie-watching to the Facebook experience, beginning Thursday.
CEO Mark Zuckerberg made the announcement at the f8 conference with a little help from Netflix CEO Reed Hastings.
Zuckerberg demonstrated the new on-site viewing possibilities with the Hulu canvas application. He also highlighted how the Facebook ticker will show off the real-time watching activities of a user's Facebook friends, and theoretically draw people into watching and consuming more TV and movie content on Facebook.
Your Facebook Timeline will summarize your watching activities and put top movies and episodes on display for friends to see.
The Netflix Facebook application will work work in 44 of the 45 countries where Netflix is available, Hastings said during his time on the stage. U.S. Facebook users, due to legal constraints that are currently under review, will not have access to the application at launch.
Facebook's movie and TV partners -- others include IMDb, Flixster, DirecTV and Miso -- add to its music and publisher partners to create a social network experience where its 800 million users can listen to music with each other, watch entertainment and read the news. All of these experiences are powered by Facebook's new Open Graph.
Leading up to f8, Facebook also rolled out a number of updates including enhanced Friend Lists, a Subscribe button and a real-time ticker. It even altered the appearance and function of the News Feed.
You can view more images from f8 below:
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More F8 Coverage:
Prepare Yourselves: Facebook To Be Profoundly Changed
Facebook Now Has 800 Million Users
Facebook Timeline: Here’s What It Looks Like [VIDEO]
Facebook Open Graph Seeks to Deliver Real-Time Serendipity
Yahoo Hooks Up With Facebook for Socially Curated News
Facebook Adds TV & Movies to the Stream
What Do You Think of the Facebook Changes? [OPEN THREAD]
Facebook Reveals Major Updates at F8 [LIVE BLOG]