Facebook has pushed back the introduction of video ads in its News Feed until the fall, according to a report.
Advertising Age cites a "source familiar with the product" as saying the launch, originally set for the spring and then summer, is now being delayed another season. Facebook declined to comment on the matter.
A source told Mashable that Facebook is still trying to convince advertisers of the merits of the ad units, which will fetch around $1 million, though they could go for as high as $2.4 million, according to AdAge Part of the issue is that video is an unproven format on Facebook. Measurement is also an issue. The 15-second ads, which would start automatically without sound, would count as an impression even if consumers don't watch them. Facebook is also holding off on Black Friday inventory, presumably because such ads could go for more than $1 million.