Fallout fans: there may be a trip to Target in your future.
Bethesda Softworks, the video game publisher who released Fallout 4, teamed up with Jones Soda to create a berry lemonade soda that glows -- at the right angle. It went on sale starting Thursday morning.
The fizzy drink is only sold in Target stores (not online) and cost $2.99 each.
A photo posted by Cesar Solorio (@csrsolorio) on Dec 18, 2015 at 10:11am PST
The highly prized berry-flavored drink is a limited edition creation inspired by Fallout 4. It was previously released in small quanitities over the summer in preparation for the game's release.
Unfortunately, customers are limited to purchasing a maximum of two bottles each, which means avid collectors and scalpers will have to shop at multiple stores to get more of the blue soda.
But that challenge hasn't stopped people. Photos on Twitter and Instagram show people with 4-6 bottles of Nuka Cola -- that means 2-3 trips to various Targets around your city.
A photo posted by Bryn Saunders (@bryndrome) on Dec 18, 2015 at 10:39am PST
A photo posted by Justin Gifford (@budlightsk8er) on Dec 18, 2015 at 10:19am PST
A photo posted by TheeGamerTwins (@theegamertwins) on Dec 18, 2015 at 10:24am PST
A few passionate consumers purchased several bottles of the blue drink.
Long days work this is half of what I got #NukaColaQuantum #Fallout4 #target #jonessoda @YTRetweets @YouTubeRetweet pic.twitter.com/r1fiZstPcS— Violent Privilege (@VPrivilege) December 18, 2015
A photo posted by Luis Monsante (@borocat) on Dec 18, 2015 at 8:26am PST
A photo posted by DJ Austin John (@djaustinjohn) on Dec 18, 2015 at 10:30am PST
Others didn't get so lucky.
up early got to target an hour before opening, five targets later still shopping for #NukaColaQuantum #target @bethesda @YouTubeRetweet— Violent Privilege (@VPrivilege) December 18, 2015