The Internet tends to throw a fit when big brands change their logos -- so much so that some brands decide to drop the new look and revert back to the older version. (Remember Gap?) With a brand's visual corporate identity at stake, a logo change is no small task.
Stock Logos, the largest identity design community, recently compiled a list of famous logos, highlighting their cost, designers and purpose. With price ranges that stretch from $0 to $211,000,000, one has to ask: What is the value of a logo? What does it take to create an icon? And can it be done for free?