Fanista - Bringing Amway into the 21st Century

 By 
Sean P. Aune
 on 
Fanista - Bringing Amway into the 21st Century
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It would seem Amway, that company the brought the term "pyramid schemes" to a whole new light in the 1980's, has decided to have a go at the 21st century by backing a new site named "Fanista".

With a focus on CDs and DVDs for now, Fanista will later be adding books and digital downloads. And, yes, there is a pyramid scheme involved. Now named "Common Interest Commerce" (or CIC), the idea is that you bring in your friends and you earn 5% of what they buy, and then you get 5% of whatever their referrals buy. You will earn "insider perks" and "achieve social status" for being a "tastemaker". Gee... this sounds so much like one of those Amway pitches I got trapped in to listening to every few months in the late 1980's.

While it sounds loosely like an affiliate program that we're all familiar with nowadays, it's the active recruitment that hearkens back to the old Amway business model. Considering the bad taste that the name Amway leaves in most people's mouthes probably won't help this site gain much momentum, if any.

(via Idolator)

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