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With the summer Olympics coming up, there's been a large push for getting sports content on the web, involved in more distribution methods, and more integrated within existing networks for additional user engagement. While we're seeing this from larger entities such as FOX, ESPN and NBC, we're also seeing it from various startups, many of which are taking a portal and start page approach to the delivery of sports.
The other favorite format for startups is the fantasy sports angle, which is becoming increasingly integrated with start page-like functionality, offering users the statistical info right along with the fantasy sports team features (where you need it most, right?). The latest to launch in this space is Fantasy Sports Matrix (FSM), which is releasing its public beta today.
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