DKNY edged out top-nominated contenders Bergdorf Goodman and Gucci in the categories for Best Twitter, Best Mobile App, Best Blog and Top Innovator. Levi's won Best Facebook Page, Bluefly was recognized for Best Online Video, Armani Jeans's "The Room" was awarded Best Website, and Tumblr took home honors for Next Big Thing in Tech (we couldn't agree more).
Like the Mashable Awards, winners were determined entirely by popular vote, following an open nomination round. DKNY's "PR Girl" rallied her Twitter followers for votes in the final days, securing the brand's place on top.
The awards are designed to recognize innovation in an industry that, before the latter half of 2010, was sincerely behind other industries in its adaptation of social media, live streaming, mobile and 3D (or, in some cases, "4D") technology.
A livestream of the awards ceremony, co-hosted by Style Coalition and TheFind, is embedded above. You can also check out the full list of nominees and winners (in bold) below.
Best Online Video
Adidas Originals, "Star Wars Cantina"
Chanel, "Animating Chanel"
Bluefly, "Closet Confessions" (winner)
Lanvin, "Lanvin Loves H&M"
The Outnet, "TheOutnet Big Preview"
Best Twitter
DKNY (winner)
Coach
Rachel Roy
Kate Spade
Bergdorf Goodman
Best Facebook
Adidas
Armani
Ann Taylor
Gucci
Levi's (winner)
Best Mobile App
Bergdorf Goodman
DKNY (winner)
GoldRun
Gucci
Net-a-porter
Best Blog
Bergdorf Goodman
Bluefly
DKNY (winner)
Anthropologie
Tory Burch
Best Website
Armani Jeans (winner)
Alice + Olivia
Burberry
Chanel
Gucci
Next Big Thing in Tech
BigLive
Fashism
FashionGPS
Shopkick
Tumblr (winner)
Top Innovator
Asos
Bergdorf Goodman
Burberry
DKNY (winner)