Fashion brands want more real estate: not just to be in your closet, but to be in your mind, and your smartphone, and your laptop.
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In the fashion world, this kind of dominance is called being an "omnichannel," and it's a challenging transition from only selling clothes in stores. How do you create a great app? How do you remind people to check out your newest line?
There are answers -- or at least suggestions -- for these questions. Join us Wednesday, June 17 at 1 p.m. ET for our next #BizChats Twitter chat, where we'll be discussing what it takes for fashion brands to win their consumer's loyalty amongst a sea of mega-competitors.
Joining us will be: Nina Garcia, creative director for Marie Claire & Project Runway judge; Aya Kanai, fashion director at Cosmopolitan Magazine; Imran Amed, founder & CEO at Business of Fashion; Patrick Adams, head of global consumer marketing for Victoria's Secret; and Stacey Malvern, social media coordinator for Global High Street Fashion Brand.
Follow @MashBusiness and join in using the hashtag #BizChats. We look forward to hearing your questions.