It's going to be a very steamy Christmas if this guy has anything to do with it.
This sexy bearded Santa Claus, who hails from Canada, is challenging traditional perceptions of Saint Nick as the plump jolly man with a full, hearty belly. And he's making men and women alike weak in the knees.
His name is Paul Mason, and he's making scheduled appearances at the Yorkdale Shopping Center in Toronto. Mason, known as Fashion Santa, is chiseled, wears velvet Ferragamo blazers, and is the brooding-but-cuddly type (he can chop down a tree then take a toothy selfie with you).
And now that we've written his Tinder profile for him...
I don't know about y'all but I'd love to sit on #YorkdaleFashionSanta's lap! #IBelieveAgain #HipsterSanta #IveBeenNaughty A photo posted by LEFiii (@geeknstereo) on Dec 8, 2015 at 1:58pm PST
Check out @paulmasonmodel who spends the holiday season as "Fashion Santa" at the Yorkdale Shopping Centre in Toronto. Snap a selfie with him and post it on social media with the tag #yorkdalefashionsanta and the mall donates $1 to the SickKids Foundation! Full story here: www.someecards.com/life/holidays/fashion-santa-yorkville ------------------------------------- #beard #beards #beardedmen #menwithbeards #beardedvillains #stayvillain #beardedgentlemen #instabeard #beardgame #beardcrew #beardstyle #beardlovers #fearthebeard #pogonophile #beardporn #livebearded #beardlife #beardgang #beardedforyourpleasure #beardthefuckup #noshavelife #fuckshaving #dauntlessbeards A photo posted by Dauntless Beards ™ (@dauntlessbeards) on Dec 8, 2015 at 12:23pm PST
Merry Christmas #YorkdaleFashionSanta A photo posted by César Martínez (@sharkmartinez) on Dec 5, 2015 at 8:27pm PST
Mason has become an Instagram star (just check out #YorkdaleFashionSanta), with fans from far and wide coming to visit in hopes of sitting on his lap. For each time someone uses that hashtag, the Yorkdale Shopping Center says it will donate $1 to the SickKids Foundation up to a maximum of $10,000.
#yorkdalefashionsanta A photo posted by Leché Hope (@lechehope) on Dec 5, 2015 at 2:20pm PST
Mason has a storied career in modeling; he's fronted campaigns from DKNY and Dolce and Gabbana and was on the cover of Australian Vogue, shot by famed photographer Steven Meisel.
But this is a different type of gig. Bringing Christmas cheer while inducing fantasies of sliding down Santa's chimney? If that isn't the Christmas spirit, we don't know what is.
@fantasticsmagazine.com,[email protected],styling @[email protected] @wilhelmina.com,[email protected],Gentleman#malemodel #modelling #thedandylionapothecary #apothecary87 #beardgrooming #Beardlover #Beardstyle#Dandy#youbeard ##DandyMan #dapper A photo posted by Paul Mason (@paulmasonmodel) on May 19, 2015 at 9:23am PDT
Too good! #fashionunlimlimitedmagazine, photography: @renatakaveh, www.renatakaveh.com, H&M @aniyandybeauty ,www.aniyandybeauty.com, styling @dwaynetc, www.thecollections.com A photo posted by Paul Mason (@paulmasonmodel) on Aug 4, 2015 at 7:53am PDT
New Hair in NYC... @elpalaciodehierro @ilovemodelsmngt @marilynagencyparis @montagemodels @clickmodelny #beardsofinstagram #beardgang @beardbuddy A photo posted by Paul Mason (@paulmasonmodel) on Nov 24, 2015 at 11:25am PST