New York Fashion Week is officially underway, and Twitter has launched a special microsite to help users stay abreast of the latest news straight from the runway and backstage.
Twitter has partnered with a number of notable names in fashion to provide comprehensive coverage, including industry publication @WomensWearDaily, retailer @Bergdorfs and cosmetic company @AskBobbiBrown, alongside images and tweets tagged with #nyfw.
What's useful about the microsite is that it allows followers to hone in on the topics they're most interested in, whether that's runway news, designer interviews, beauty trends or behind-the-scenes gossip. For those who aren't interested in following Fashion Week minute-by-minute, Twitter has also made it easy to catch up with daily recaps and archived footage.
The microblogging service has also created a special @nyfw account, which aggregates and curates news from a number of reputable sources.
Although the microsite is not as well-designed or robust as the one Twitter created for the World Cup -- you have to refresh the page to load new content, for one thing -- this time the page is sponsored by American Express. Corporate-sponsored pages for major news events could thus prove another (albeit relatively small) way for Twitter to monetize its ability to aggregate and organize real-time news.