If you're unfamiliar with Fast Society, you were obviously sleeping back in March, when group-texting apps like GroupMe and Beluga were duking it out for the role of go-to service. We haven't heard much from the group-texting sphere over the last few months, so this is an interesting development -- especially when it comes to monetization.
Previously, Fast Society had a similar partnership with MTV's Skins; branding appeared through the app, including a 5-second pre-roll audio ad and a takeover on the iPhone app.
For this particular promotion, Universal and Fast Society will reveal photos, audio clips and texts depicting conversations between two of the film's characters. Users will then be able to interact with that content via the app.
This promotion showcases some of the unique features of the app, including the ability to share audio clips with multiple friends, an addition that competitors Beluga and GroupMe lack.