Here's an innovative use of Twitter. Fiat's Abarth 500 has zero followers -- and intends to stay that way to prove a point. When you try to follow the account, you'll receive a direct message stating that you can't do so because the Abarth 500 is just too fast:
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The stunt follows a Fiat 500 ad in February showing Charlie Sheen doing laps inside his house and proclaiming "I love being under house arrest."