The current team is heavy on engineers and designers -- particularly a handful of ex-Facebook geniuses -- who have labored long and relatively quietly to produce a beautiful and functional product in terms of UI. In fact, we named Quora one of the best user experiences from 2010.
But the one missing piece from an otherwise interesting startup is revenue.
Bodnick -- whose hiring was first reported by CNN Money -- had some success in that area. At Elevation Partners, he was responsible for some major fund-strengthening deals with Yelp and Facebook.
About a year ago, Quora co-founder Adam D'Angelo wrote on the site, "It's hard to plan ahead too far on the Internet because things change so quickly, but there's a good chance that advertising will end up as some component of our business. There are a lot of other options, too, but our focus as a company is on building Quora as a product, and our costs are low enough now that we can afford to delay worrying about monetization until later."
That was written in December 2009; as of January 2011, no ads have yet appeared on the site, and Quora's business model is still a mystery. As Quora's new finance chief, could Bodnick take Quora from a cool product to a profitable company?