With the proliferation of tools for both measuring and automating your marketing efforts, startups aren't exactly wanting for real-time marketing data. But while spreadsheets and dashboards are nice, actually being able to prove your marketing works is far more useful.
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Interested in how other startups are measuring their marketing efforts, I asked a group of entrepreneurs from Young Entrepreneur Council to share how they currently track their successes (and failures). Their best responses are below:
1. Tracking
2. Acquisition channels
- Danny Boice, Speek
3. Google analytics
- Pablo Palatnik, ShadesDaddy.com
4. Iterative testing and strategizing
- Lauren Perkins, Perks Consulting
5. Inbound leads
6. A marketing "stack"
- Ryan Buckley, Scripted, Inc.
7. Salesforce
8. Cost per acquisition
9. Customer engagement
10. Customer lifetime value
11. Audience opinion
- Michael Patak, TopstepTrader
12. Data collection
