A month after announcing its first smartphone, Amazon has rolled out its first ad for the Fire Phone, which places heavy emphasis on Amazon's content.
The ad features a woman in her 30s who overhears two kids chatting at a cafe.
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"So what you got on deck?" one kid asks. "Skyfall, Lean In and Pinterest," says one. "You?"
"Twitter, Minecraft and then some Hunger Games," answers the other. Then, the kids then explain that the phone comes with Amazon Prime, Amazon's $99-a-year service that offers free shipping and video streaming.
"I've been on this earth nine years, I've never seen anything like it," says one of the kids.
An Amazon rep says a second Fire Phone ad will break on July 25, the phone's ship date.