First Round Capital Gets the Old Spice Treatment [VIDEO]

 By 
Todd Wasserman
 on 
First Round Capital Gets the Old Spice Treatment [VIDEO]

Showing VC firms can have a sense of humor, First Round Capital is celebrating the holidays with an elaborate spoof of Old Spice's "Smell Like a Man, Man" viral video.

I say "elaborate" because the parody runs more than 7 minutes (vs. 30 seconds for the original ad) and the firm is even offering response videos. In a show of modesty, however, First Round's managing partner Josh Kopelman, who plays the Isaiah Mustafa role, decided not to expose his pecs, but wore a body suit instead as did several partners and portfolio companies, including Flurry, SkillSlate and GroupMe.

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