Fitbit Raises $43 Million for Wearable Fitness Trackers

 By 
Seth Fiegerman
 on 
Fitbit Raises $43 Million for Wearable Fitness Trackers

Big money continues to flow into health-tracking startups.

Fitbit, which produces wearable fitness trackers, revealed in an SEC filing on Tuesday that it has raised a new $43 million round of funding, after having previously raised $23 million.

The funding was reportedly led by Softbank Capital with participation from Qualcomm, SAP Ventures and others. Fitbit did not immediately respond to our request for comment.

UPDATE: Fitbit has confirmed the funding round and participants to Mashable.

“We’re excited to continue expanding our team with world-class talent and partners that will help us create the most advanced digital health products and experiences,” James Park, CEO and co-founder of Fitbit, said in a statement.

The latest funding round comes just one day after MyFitnessPal, a mobile health service that works with Fitbit, announced raising $18 million. Jawbone, one of Fitbit's main competitors, has raised more than $150 million to date.

Fitbit sells several fitness devices, including the popular Fitbit Flex wristband as well as the Fitbit One and Fitbit Zip, which also track one's activity.

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