Credit:
As of Monday, full-page American Express ads, like the one pictured to the right, now appear between content pulled in from The New Yorker's website.
Lexus will launch a similar campaign in the Flipboard editions of The New Yorker, Wired and Bon Appetit in October, with additional titles expected to join the program later this year.
The partnership marks a turning point for the San Francisco-based startup, which until now had no revenue model, although it has already brought on a number of well-known titles as official partners for its app.