The Oprah content will be featured prominently on Flipboard's front page, along with the reader’s recommended content from Facebook and Twitter. The Oprah section, which is based on her Twitter feed, will not only draw content from print sources like O, The Oprah Magazine and OWN, but also from her syndicated program, The Oprah Winfrey Show, in the form of videos counting down her farewell during this final season. For those who don’t want Oprah content, though, the channel will be easy to discard -- just hit the X on the app in edit mode.
Launched last summer, Flipboard calls itself “the world’s first social magazine” and presents curated content from a user’s Facebook and Twitter feeds in a magazine-style format on iPad devices. Apple dubbed Flipboard the “iPad app of the year” and several publishers have realized its potential, including Sports Illustrated, which launched a Swimsuit Edition feed to the app last December.