The ice cream maker has just released their new Flipped Out sundaes, and to celebrate the event and spread the flipped out word virally, they've cooked up FlipMyText. The app is just a quick way to input words, flip them upside down, and copy and paste them anywhere, but the transfigured text is already making waves with flipped out status updates being posted to both Facebook and Twitter.
FlipMyText lives on Ben & Jerry's Flipped Out Facebook Page, and anyone can use the mini app to type, flip, and paste upside down text. It's seriously simple - just type and watch the widget flip on the fly.
The FlipMyText social media marketing campaign is a perfect tie-in with the new sundaes, which require flipping for full enjoyment, and we think it's not only fun, but a fantastic way to reinforce the Ben & Jerry's flipped out message.