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FlyingCart's online stores have added some social tools to its network, enabling cross-promotional options for stores. It's kind of like friending for store owners. This isn't automatic, however. Its a mutual decision for both store owners. If you come across another store on FlyingCart, you can essentially send the store owner a request. If the other store accepts your request, then your store will show on their profile, and vice versa.
It's a way of showing some link love, and cross-promoting other stores you find interesting enough to lend some support to. In exchange, of course, you get to have your store show up on several other store profiles as well. We've seen this type of cross promotion with ReverbNation's recently launched TuneWidget.