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The "On the Road" app allows people to find food venues featured on Food Network shows, or eateries recommended and owned by show chefs such as Bobby Flay and Guy Fieri.
The app for iPhone and iPad, which has a badge-centric reward system akin to Foursquare or GetGlue, ultimately helps users plan food outings for their road trips or decide on nearby places to eat where they currently reside.
"We've been seeing demand on the website for this for years," Bob Madden, Food Network's GM and SVP of digital food category, told Mashable during a demo. "It's a fun way to see where Food Network has been."
Flip through the gallery below to see how the iPad app works and looks. Will you use it or is it too niche?