The recipe search engine pulls its content from a wide range of sources across the web, indexing recipes by ingredient. Its new app gives you a dedicated, real-time feed of the recipes your friends save on the site and allows you to see your friends' recipe boxes. When you save a recipe, the friend who initially shared the dish is notified.
Foodily co-founder and CEO Andrea Cutright thinks the app fills a recipe-sharing void on Facebook. "I lose them in the wall, I see them maybe for a minute, I can't hang on to them," she says.
The app is Foodily's next step in its Facebook integration, which began in February by allowing users to connect their profiles, "like" dishes and see who in their networks liked the recipes in search results.
Foodily is unique among recipe sites to integrate users' existing social networks. While Allrecipes.com, Cooks.com, BakeSpace.com and Nibbledish all encourage comments, their communities are made up of strangers.
Foodily users can still find recipes from outside their social graphs. Anyone can, for instance, set up a recipe feed including topics like "baking" or "omg, it's five o'clock." However, the site is paying special attention to sharing between friends.
"People are already sharing recipes, recipe ideas, comments about what they're eating," Cutright says. "This way those recipes don't have to disappear in the wall."