For all its success at breaking news, Twitter did not have the same effect. The site with the highest percentage of traffic from Twitter, The Los Angeles Times, could only credit the micro-blogging platform with 3.53% of its traffic. Twitter referred a much smaller percentage of traffic to other sites in the study.
Part of the discrepancy between Facebook and Twitter referrals is their disparate user bases. Facebook has more than 500 million users while Twitter has 200 million accounts -- many of them inactive.
But referral clout is not just a question of user numbers. The Drudge Report, a veteran news aggregation site, was the second or third ranked referral site to more than half of the sites studied. For example, the Drudge Report provided more than 30% of traffic to British newspaper The Daily Mail, 19% of traffic to the New York Post, 15% to The Washington Post, and 11% to the Boston Globe.