FORA.tv, a site described as a sort of “YouTube for thinkers,” has grown over many months of its relatively young life to comprise a collection of video content of political, cultural, technological, scientific, and business flavors, with heavy emphasis on intellectual depth ordinarily not found in the sound-byte-strewn medium of various other video networks on the Web. And in so doing, the company has, since its initial receipt of a $2 million seed investment, has attracted a good amount of press and attention, and even some fairly noteworthy sponsorships with companies like Pfizer and Chevron.
Now, according to Andy Plesser of Beet.TV, the startup has managed to secure another $4m in funding. The company’s Series A round, which just recently closed, was led by return investors William Randolph Hearst III, Adobe Ventures, and others.
While some may look askance as the financial connections FORA has established with demonized corporations for the purposes of sponsorship, the site seems to have been built largely with an unbiased mindset, playing host to content featuring faces ranging from Arianna Huffington of The Huffington Post to Newsweek’s Howard Fineman to former US secretary of state Henry Kissinger, to name just a few.