Using the new trucks, eight drivers representing eight different cities will compete to get the best mileage.
The drivers have varied backgrounds, and one has 40,000 Twitter followers. The MPG will be monitored by a Ford Crew Chief system installed in each truck. Consumers can follow the action on Ford's Facebook Page.
The winning driver will get a year's supply of Shell Nitrogen Enriched Gasoline. Two Shell gas stations in the winner's city will offer free regular-grade gasoline for two hours, 22 minutes on September 2, a reminder of the 22 MPG that the F-150 Ecoboost achieves. Ford plans to offer EcoBoost engines in 90% of its North American nameplates in 2013.
The competing drivers are from these cities:
Louisville, Kentucky
Pittsburgh, Pennsylvania
Houston, Texas
San Diego, California
Orlando, Florida
Denver, Colorado
Kansas City, Missouri
Raleigh-Durham, North Carolina