The stars will have verified accounts as well as a string of other features to help them better communicate and engage with their fans.
In general, Formspring allows users to ask and answer questions on its platform. One special feature is the ability to ask questions anonymously. The app currently has 25 million users, a huge milestone considering the app just launched a year and a half ago.
Now the service will start catering to celebs. A group of 50 entertainers are currently getting the special Formspring treatment, including Adam Duritz of Counting Crows, comedian Margaret Cho, and a slew of others.
First, the service is using site-wide promotions to help its shortlist of celebs get more exposure and have real conversations and share stories with their fans on Formspring. The promoted accounts will appear in the right column of the site as Formspring Favorites:
In addition to the promotion, stars can ask all their follows a single question at once.
New Formspring features for celebs include, inbox sorting to bring the best questions asked to the top, private follower counts, and verified accounts similar to those on Twitter, with the identity of the celeb confirmed by Formspring.
"Bringing a group of our musicians into the global community Formspring has built gives fans a new way to get to know each of them and interact with them about their tours, new albums and personalities," S-Curve Records CEO Steve Greenberg said in a release. "We're excited to see what the interactions do to engage fans in a totally fresh way."