The app is one part of Ocampo-Rangel's 12-year-long project, Memory of Colors, which also includes a book, a movie and an exhibit. The project was first on display at UNESCO's headquarters in 2010. Ocampo-Rangel says he hopes the app will bring his work to new audiences.
“Fotopedia has allowed me to introduce these civilizations to an unprecedented audience that would otherwise have no idea of their existence,” said Ocampo-Real in a statement.
The new app allows users to browse photos by country, culture or color ("In my photography, I associate them with the dominant color of clothes, their skin, their spirituality or their way to perceive beauty," Ocampo-Rangel explains in a video about the project). Each photo can be shared to social networks or set as wallpaper. For a limited time, the app is available for $0.99.
Memory of Colors is Fotopedia's third app. The free app Fotopedia Heritage launched in October and has been downloaded more than 1.5 million times, and the first paid app, National Parks, launched in December.
"We don’t think of our apps as books and we don't think of our job as about perfecting books," says Fotopedia CEO Jean-Marie Hullot. "...Our job is to help people explore and discover the beauty of the world."