Credit:
The campaign, which is running in TV, print and online, features a number of relatively high-profile figures, including former First Niece Lauren Bush, actor Ryan Kwanten from True Blood and style blogger Susie Bubble. It asks the question: "If you could give anything in the world, what would it be?"
Crowley and Selvadurai chose to benefit Camp Interactive, which combines nature and technology to benefit inner-city youth.
You can view one of the commercials from the campaign below. For each "Like" one of the videos receives on Facebook, $1 will be donated to the charity featured in the video, on top of a base $150,000 donation from Gap. (Customers will also receive a 30% discount on one regularly priced item from Gap).