The GYT campaign marks a milestone for Foursquare, which has never offered a cause-related badge before.
MTV launched GYT in April of 2009 as part of a partnership with Kaiser Family Foundation titled “It’s Your (Sex) Life." The initiative seeks to help young people become more aware of how common STDs are -- according to MTV, one in two people will contract an STD by age 25. For more info on getting tested and staying healthy, you can head on over to MTV's "It's Your (Sex) Life" page.
The Foursquare partnership encourages people to follow MTV on Foursquare, check in after getting tested and shout "GYT" to their followers. After doing so, users will earn the GYT badge, and thereby make it known that they're taking control of their sex lives. Those who score the badge will also be entered to win a trip for two to New York City, as well as backstage passes to MTV’s 10 on Top.
MTV and Foursquare have been working together for a while now. Yesterday, we reported that the music network had hooked with Foursquare for the VMAs, and MTV remains one of the most popular brands on the service.