The enormous digital display pulls in Miracle Mile checkin data via Fousquare's API and displays the latest tips and to-dos, as well as the mall's mayor, for all onlookers to see. It's quite the display, and you can see it in the photo below.
What's especially interesting, however, is that LocaModa and Foursquare are not partners. The digital display service opted to use its technology to feature Foursquare in bright lights simply because it appreciates the service. Essentially Foursquare was just gifted with one giant ad free of charge that pretty much speaks for itself and exposes the service to a very mainstream audience.
The Vegas billboard can be viewed as yet another triumph for the location-based mobile application and game. The company is the midst of a mainstream media and content push, pumping out partnerships with entertainment partnerships that include the likes of Bravo TV and The New York Times.
