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While traditional product placement means putting a real product in a movie, in this case, a fake product — Bob's Burgers — will appear at Fatburger, at least from January 4 to January 31.
The chain is overhauling 64 of its stores as Bob's Burgers and will offer the fictional burger joint's special, "The Thanks a Brunch Burger," and a free medium Fatburger to customers who purchase the "Big Fat Deal." Android or iPhone users with the Loopt mobile app can redeem the coupon by checking in at participating restaurants and showing the Bob's Burgers reward to a Bob's Burger — er, Fatburger empoyee.
Bob's Burgers, about "a man, his family and their floundering burger joint," according to Fox's publicity website, premieres January 9.