France's new anti-jihadi ads feature mourning families

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Original image has been replaced. Credit: Mashable

France's government is hoping an ad campaign featuring mourning families will make young people think twice about leaving to join extremists in Syria.

More than 500 people have left France to join Islamic State and other jihadi groups in the war zones of Syria and Iraq — more than any other country in Western Europe.

France has tightened some restrictions, including allowing families to flag their children to law enforcement and put a hold on their travel documents, and the country has set up a hotline for worried parents to call.

"We are not the parents of a terrorist. We are victims," says Baptiste, the father of a 17-year-old girl who left for Syria. He speaks to the camera directly, as do the four others.


Campagne Stop Djihadisme : Baptiste by FranceInfo

The videos, which have been published on the government's new Stop-Djihadisme website, will be posted to social media platforms, broadcast on TV stations such as TV5 Monde, France Televisions and shown in cinemas, according to Le Monde.


Campagne Stop Djihadisme : Saliha by FranceInfo

All of the videos direct people to a free hotline for reporting people who could be vulnerable to being recruited.

Earlier this year, the French government launched a video aimed at young French nationals, which counters Islamic State propaganda and dispels myths.

Mashable contributed to this report.

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