Spotted in the wild by the Gamezebo team while doing our daily browse of the App Store are a couple of new features that seem to hint at bigger changes to come. Foremost among them is something you’ll definitely enjoy: Free App of the Week. Likely looking to wrest control away from hugely popular services like Free App a Day and Free App King and make the “charting” process more regulated, Apple has taken it upon themselves to push one app into the spotlight each week, and drop its price to the affordable zero dollar range. This week it’s ZeptoLab’s awesome Cut the Rope: Experiments -- which you should already have, of course. From the looks of it, the free app each week will be located right under the “New & Noteworthy” section.
And yet it’s the next change -- while arguably more minor -- that has me most excited. In order to prevent confusion between the “App of the Week” and their prominent featured content, Apple has changed the name of its weekly featured apps to “Editor’s Choice.” Subtle, perhaps, but far more streamlined. And as our friends at Inside Mobile Apps point out, “streamlined” is Chomp’s MO. The company -- recently purchased by Apple for $50M -- may be giving the App Store a facelift from its new position on the Apple team.