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The Guinness organization verified the claim Thursday. Frito-Lay’s final tally was 1,571,161 “Likes” April 11-12.
To achieve the feat, Frito-Lay ran a few promotions at once, including a replica of the company’s Flavor Kitchen in New York City's Times Square and live demonstrations on its Facebook Page. The company also tied in with Zynga’s FarmVille and let players harvest sponsored in-game crops to earn virtual goods.
As a reward for setting the record (which is new; there was no previous record holder), Frito-Lay is giving away a coupon for a free bag of chips to the first 24,000 consumers who “Liked” the Page and registered for the prize.