London coffee shop replaces 'offensive' sign in the best way possible

 By 
Sam Haysom
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

LONDON -- Remember that coffee shop in London called "Fuckoffee" that was ordered to take down its sign last week?

Although the cafe was forced to comply with the letter sent to them by the building's lawyers -- which ordered them to remove the sign -- they've managed to do so in a way that both highlights their arguments about censorship and allows them to keep their original name.

Here's their original sign.

"Offensive" sign pic.twitter.com/ipOXbv0vrr— Fuckoffee (@fuck0ffee) October 22, 2015

Here's that sign being taken down.

Sign going down (video) pic.twitter.com/z4mOz43NtJ h/t @antsonscreen— Fuckoffee (@fuck0ffee) October 27, 2015

And now, here's their crafty replacement.

And our new sign is up!! BEHOLD! pic.twitter.com/bWPJAk0BXz— Fuckoffee (@fuck0ffee) October 27, 2015

A source at Fuckoffee told Mashable the new sign was a "no brainer."

"[The lawyers] will no doubt not be happy their authority is being questioned," they told us. "Legally, now the word fuck has been censored, there is little they can do."

┌П┐(•_•)┌П┐ pic.twitter.com/mOSZ4y5ggJ— Fuckoffee (@fuck0ffee) October 27, 2015

Messages of support from fans of Fuckoffee have been pouring in on Twitter.

Brilliant move from @fuck0ffee that should deal with all the people with no sense of humor! #censored https://t.co/1nBTrnkMUH— Caitlin Collins (@CaitlinCollins5) October 27, 2015

Fight the power! https://t.co/W7EjOtfZn4— How Long Is Now? (@howlongisnow73) October 27, 2015

@fuck0ffee Good job with the sign. Very clever. Keep up the great work.— Warren Paul Harris (@WarrenPHarris) October 28, 2015

"We are actually overwhelmed with the public's support," the source at Fuckoffee told Mashable, when we asked about how people have reacted to the new sign.

Your move, lawyers.

The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!