In a crowded marketplace, beer manufacturers have big budgets to create commercials that make their brands stand out from the crowd.
Using humor is a great way to do this -- if you can make people laugh, you've often got the upper hand. Thanks to the wonders of YouTube, we've taken a trip around the world to find 10 top beer commercials that will make you smile.
Grab yourself a coldie and take a look through our amusing (and in some cases, bordering on NSFW) selection in the video gallery above. Let us know in the comments below about your favorite funny ad campaigns.