When you play the game of #brands, you tweet or you die.
While others used Twitter on Sunday evening to vent their frustration at HBO Go during Game of Thrones season 4 premiere, brands like Delta Airlines and Clorox took the opportunity to cash in on the trending hashtag.
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Because when you think #GameofThrones, you think about disposable disinfectant, of course. No, really -- considering the amount of blood and beheading, Westeros could probably use a once over with the wash cloths.
Take a look at the range of amusing-to-eye-rolling ways brands paid homage to the Iron Throne.