For the fifth year of its Casting Call campaign, Gap has developed a special iPhone app [iTunes link] to make it easier for parents to enter their 0 to 10-year-olds into the contest, the four winners of which will be featured in the company's babyGap or GapKids store window advertisements, and other promotional materials. Gap judges will select and fly 20 finalists to San Francisco for a professional photo shoot in mid-November. Fans will be able to vote on the final winners from December 6-20.
Parents can enter their 0-10-year-olds from now until October 24 using the mobile app. (You can also use the web app at gapcastingcall.com to enter). After registering, you'll be asked to fill out a short entry form including your child's name, sex and date of birth, as well as your contact information. You'll then be prompted to take a photo of your child using your iPhone or to pick one from your existing library, which cannot be more than three months old.
After you've entered (and, by the by, you can enter as many of your brood as you would like), it's time to beg your friends to download the app and start voting for your kid; the one with the most votes will receive a $1,000 Gap gift card for receiving the most votes, though s/he will not be flown out to do a photo shoot, unless s/he is also a favorite of the judges. (Of course, if your friends have cute kids themselves, you might not want to risk it.) You can then keep track of how many Fan votes your children have garnered under "My Entries," as well as keep track of how many votes the competition has received in the Gallery section.