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Gap Inc. stores, including Gap, Old Navy and Banana Republic, are now accepting Google Wallet payments at 65 stores in the San Francisco Bay Area.
To sweeten the deal, the clothier will offer 15% off purchases through February for using the technology. Shoppers can also find and redeem promotions while in-store. Customers who don't have Google Wallet can use MasterCard's PayPass.
"We know you, our customers, love the convenience of smartphones (from finding stores to browsing products, to actually transacting)," Nick Sheth, senior director, global business development at Gap Inc. Direct, wrote in a blog post on Wednesday, "and these partnerships with Google and MasterCard are examples of how we’re making it easier for you to shop using the devices you love."
Google introduced Google Wallet for Sprint Nexus S 4G phones in September. The near field communication system was expected to launch in the summer. Though the technology is probably years away from becoming mainstream, Google has enlisted a number of major retailers, including Toys "R" Us, Macy's, OfficeMax and Bloomingdale's as partners.